Week 8 Part A: How to Expand Your Reach on Instagram by Using Hashtags

 The businesses that I have chosen are similar to my own and are in the jewelry and accessories business. The first Instagram business I viewed was xixi a jewelry business and collection by @adriannebailon. You may have seen her as one of the women from the tv show “The Real”. Since she has a large following already simply because she is a very well known actor/persona on tv. It does seem that Instagram is an effective tool to her shop since there is a lot of interaction between her followers in the comment section. The hashtag she uses is “#shopxixi” which is used repeatedly on each post but seems to be the only one and often creates a hashtag with the name of the collection. Her shop account has 176k followers and has 1,522 post. Her last post was made two hours ago for her new collection. She seems more consistent on her story. I do see that her likes are really small compared to her following, which was kinda weird to see. What could help her website is using her following from the real to her jewelry business and being more present and interactive with his customers via lives and stories. 

Another account I was able to look at is Bior Jems Jewelry. It is a high quality plated and filled jewelry. They have 12.6 K followers and 103 posts. Their presence on Instagram I would consider would be medium size. They do have a good amount of likes but have a small mount of comments compared to their following number. I did notice that recently she has not been using hashtags and really had to dig to find posts that did have them. When I did find them she used hashtags like #smallbusiness #holidaygiftideas #giveaway. She’s used her own hashtag of bior jems maybe once. This is something that I think she should do more often. This will help others to find her business faster and easier. Her last post was on October 1st but seems to be more consistent on her story reels. Her photos are very beautiful and eye pleasing so may want to do that on my page as well. 

Apodaca Jewel is a jewelry business by a latina influencer called Stacy Diaz. She does have a large following which is 198k but I would consider her business a small one since she only started recently. She has a good amount of likes and comment interaction. She also has done a #apodacajewel hashtag which is not used on every post but used a decent amount of times.